CUSTOMER
PROFILES
[PRIMARY]
AGE: 30
GENDER: Female
OCCUPATION: Marketing manager, part-time model
COUNTRY: Ho Chi Minh City, Vietnam
CLIMATE: Tropical
RESIDENTIAL ENVIRONMENT: An apartment in the central area
SHOP LOCATION: City centre, concept store
LIFESTYLE: Strong social life, travel for work and leisure
PURCHASING MOTIVES AND BEHAVIOURS: Invest in pieces that are of quality
INTERESTS AND HOBBIES: Like to work out, attend fashion workshop
ATTITUDE: Driven by designs
SHOPPING MODE: In-store, online shopping
[SECONDARY]
AGE: 27
GENDER: Male
OCCUPATION: Concent Creator
COUNTRY: New York City, America
CLIMATE: Humid Subtropical
RESIDENTIAL ENVIRONMENT: An apartment in the central area
SHOP LOCATION: City centre, concept store
LIFESTYLE: Strong media presence, attend events
PURCHASING MOTIVES AND BEHAVIOURS: Fashion-forward, dressing out of trends
INTERESTS AND HOBBIES: Go out for coffee and dinners
ATTITUDE: Loyal, use fashion as a tool for self-expression
SHOPPING MODE: In-store, online shopping