COMPETITORS
DUC STUDIO
Duc Studio is a Vietnamese fashion brand known for its motto, “Keep Fashion Weird” which emphasizes on individuality and creativity, blending traditional Vietnamese culture with modern designs which inspired by everyday Vietnamese life, incorporating elements from street culture, alleys, and even traditional tattoos into the collections.
The brand’s use of earthy tones, innovative prints, and layered materials exemplifies its unique, boundary-pushing aesthetics to challenge conventional fashion norms while staying connected to Vietnamese roots.
T-REDX
T-REDX is a standout local brand in Vietnam’s streetwear scene. The brand draws heavy inspiration from prehistoric creatures, particularly dinosaurs, which is evident in the brand’s name and design philosophy that are merging streetwear with high-quality techniques, producing items that are both functional and creatively detailed.
One of the brand’s most iconic pieces is the “Dinosaurs Jacket” which features intricate origami-like pleats that mimic dinosaur bones, made with painstaking manual craftsmanship.
THE PERSON IN THE PRESENT
The Person in the Present (abbreviated as “The PRSN”) is a contemporary Vietnamese fashion label known for its unique design philosophy which merges minimalism with artistic expression to create garments that resonate with individuals, allowing them to express their personal characteristics.
Their collections often feature androgynous silhouettes, striking color palettes, and innovative fabric choices to explore broader concepts of culture and identity, making their garments not just items of clothing but part of a larger dialogue about selfhood and social norms.
ACCOX-ACC
ACCOX-ACX is a cutting-edge Vietnamese fashion brand that brings together futuristic aesthetics with its science fiction-inspired design principles which often include geometric patterns, structured silhouettes, and high-quality craftsmanship.
ACCOX ACX introduces collections in thematic “UNITS”. Each unit features a story rooted in space, alternate dimensions, and dystopian futures, blending fashion with narrative storytelling.